Trade Gothic inline is a quirky display companion for Trade Gothic Next, offering five different voices, and a whole lot of personality. The lighter weights are graceful and elegant, embracing negative space to give the sense that the letters are halfway to disappearing. Designer Lynne Yun has incised the darker weights with a super thin inline that emphasises the heaviness of the letters, and creates a reassuring chunkiness.
“If I kept the inlines the same, it created a lot of visual noise,” explains Yun. “I wanted each weight to be different enough, so in the end the weight and width of the letters was increasing and decreasing in size, and the inlines were too. The black is almost like an extra black, because the inline is smaller. It’s about trying to have different voices for each weight.”
Trade Gothic Inline is available in five weights, from light to black.
